How To Write Demographics In Business Plan . The title page captures the legal information of the business, which includes the registered business name, physical address, phone number, email address, date. A demographic refers to distinct characteristics of a population. How to Write a Business Plan from www.slideshare.net Demographics are objective identifiers of consumers that include traits or characteristics such as age, sex, marital and parental status, and income and educational levels. Demographic data is used by businesses to develop marketing strategies and advertising campaigns and for responding to changes in consumer demand. Data is gathered from sources such as the government.